Author Archives: admin

Isn’t All Social Media the Same?

An article on branding strategy for Google+ running on Mashable states “You should not assume that your Facebook fans and your Google+ followers are the same people ” – a very interesting, if not commonly understood point that extends to … Continue reading

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The Double-Edged Sword of Social Media

It’s a given that social media can play a critical role in developing any business’ visibility, but using it without understanding the inherent risks or observing the boundaries between business and personal can be very dangerous. Digg Stumble Upon Del.icio.us Buzz

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To Tweet or Not To Tweet, That is the Question.

It doesn’t take much effort to find more information than you need or want to hear in any given Twitter stream.  Give some folks a keyboard and pretty much anything can happen. With social networking becoming a social norm, repercussions … Continue reading

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It’s Not Always About Your Browser

You may be surprised to learn that not all browsers are the same.  At one time, Internet Explorer was the be be-all-and-end-all of browers.  Current browser trends show that is no longer the case.  Whether you are business owner contemplating a … Continue reading

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Businesses Take Note – New Tool Available for Local Searches

Google has unrolled a useful, budget friendly tool for businesses that count on traffic from localized searches, namely Google Tags.  Website Magazine notes its arrival is “one of the most significant (and meaningful) changes to the local search advertising landscape … Continue reading

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