It’s a common misconception that once a site is built, you are “done”. Even if your Boston web design provider covers all the optimization bases to create a search engine friendly website, the truth is, if you expect to see long term, progressive improvement in your search engine visibility, you aren’t done. Building an optimized site is the first step in developing a solid ranking at the search engines.
For any company in Boston, SEO efforts must be ongoing to yield results.
In order to make a mark on search engine results pages (SERPS), your site must continually establish itself as relevant and vibrant. This fact is the driving force behind search engine optimization strategy. Your site must show regular updates or additions and the volume of quality, relevant links pointing to your site from across the Internet must grow.
Think of SEO as a savings account. Regular deposits mean your balance earns more and more interest over time in comparison to interest earned from making a single deposit and walking away.
Whether your company is large or small, whether you are located in a small town or city like Boston, SEO that works is SEO that is ongoing, targeted and always looking to the future.