Google announced the creation of the Google Display Network this past Friday. The network includes all non-search properties that run display advertising through Google’s AdSense program. Continue reading
Image Building, Damage Control and Search Engine Optimization
Most business owners think search engine optimization is just a way to improve ranking in search engine results pages (SERPS), but the BP oil spill in the Gulf of Mexico has put a whole new light on working the search engines. While the oil spill has drawn a huge volume of media attention, British Petroluem is using search engines and social networking for damage control. Continue reading
Posted in social media, social networking
Tagged facebook, organic seo, pay per click, ppc, social networking, twitter
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When Is a Website “Done”
A website, like a house, requires pretty consistant maintenance and upkeep to get the best results. Some business owners mistakenly feel that once a web design is selected and the site is built, it’s completely done. Even if your web design and construction is spot on, however, this is not the case.
Social Networking for Business : Is Twitter Frenzy Winding Down?
The news on Twitter can be a bit deceiving at first glance. Hubspot recently reported a noticeable decline in Twitter’s growth along with an increase in the amount individual users, Tweeps, use Twitter. This mixed bag of information can leave some businesses at a loss, wondering if social network is still of value as a marketing tool or element of search engine optimization.
Social Networking for Business – What’s the Value?
What may have started as a digital fad for young adults to connect, is now a powerful tool in any business’ online marketing arsenal. Especially in today’s economic climate, social networking is one of the most cost effective resources available to business. The only investment necessary to get started is some of your time.
Posted in search engine optimization, social media, social networking
Tagged facebook, google, online marketing, social networking, twitter
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