Businesses Take Note – New Tool Available for Local Searches

Google has unrolled a useful, budget friendly tool for businesses that count on traffic from localized searches, namely Google Tags.  Website Magazine notes its arrival is “one of the most significant (and meaningful) changes to the local search advertising landscape in a very long time” Continue reading

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PPC Opportunities Expanded Through Google Display Network

Google announced the creation of the Google Display Network this past Friday.  The network includes all non-search properties that run display advertising through Google’s AdSense program. Continue reading

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Image Building, Damage Control and Search Engine Optimization

Most business owners think search engine optimization is just a way to improve ranking in search engine results pages (SERPS), but the BP oil spill in the Gulf of Mexico has put a whole new light on working the search engines.  While the oil spill has drawn a huge volume of media attention, British Petroluem is using search engines and social networking for damage control. Continue reading

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When Is a Website “Done”

A website, like a house, requires pretty consistant maintenance and upkeep to get the best results.  Some business owners mistakenly feel that once a web design is selected and the site is built, it’s completely done. Even if your web design and construction is spot on, however, this is not the case.

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Social Networking for Business : Is Twitter Frenzy Winding Down?

The news on Twitter can be a bit deceiving at first glance.  Hubspot recently reported a noticeable decline in Twitter’s growth along with an increase in the amount individual users, Tweeps, use Twitter.   This mixed bag of information can leave some businesses at a loss, wondering if social network is still of value as a marketing tool or element of search engine optimization.

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