Social Networking for Business – What’s the Value?

What may have started as a digital fad for young adults to connect, is now a powerful tool in any business’ online marketing arsenal.  Especially in today’s economic climate, social networking is one of the most cost effective resources available to business.  The only investment necessary to get started is some of your time.

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The web design balancing act – impact versus visability

A visually-appealing site that includes engaging graphics and slick effects can make a strong impression on potential customers.  By far, the best web design tool for building this is Flash.  Before partnering with a Boston web designer to create a Flash-driven site, however, there are some pretty significant pitfalls you should know, otherwise your cutting-edge design could leave you stranded with little or no search engine visiblity.

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How targeting effects SEO strategy

Creating a solid SEO strategy is not a one-size-fits all venture.  Much of your plan, starting with keyword analysis and selection, will be based upon the makeup and location of your target audience.  For a small business in Boston, SEO efforts should target their local client base.   On the other hand, for a larger company with an international reach, a global SEO strategy tailored to the specific needs of search engines and clients in targeted countries is in order.

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Effectively Building Link Volume

The volume of relevant, high-quality inbound links – links from one site that point to another – plays a major role in your ranking at the search engines.  Accepted and effective SEO processes for building this volume have changed a great deal over the years.  Knowing what works, what can hurt your ranking and what the search engines look for is a major consideration in any optimization strategy.

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Optimization That Works Isn’t a One Hit Wonder

It’s a common misconception that once a site is built, you are “done”.  Even if your  Boston web design provider covers all the optimization bases to create a search engine friendly website, the truth is, if you expect to see long term, progressive improvement in your search engine visibility, you aren’t done. Building an optimized site is the first step in developing a solid ranking at the search engines.

For any company in Boston, SEO efforts must be ongoing to yield results.

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