Tag Archives: facebook

The Double-Edged Sword of Social Media

It’s a given that social media can play a critical role in developing any business’¬†visibility, but using it without understanding the inherent risks or observing the boundaries between business and personal can be very dangerous.

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Image Building, Damage Control and Search Engine Optimization

Most business owners think search engine optimization is just a way to improve ranking in search engine results pages (SERPS), but the BP oil spill in the Gulf of Mexico has put a whole new light on working the search … Continue reading

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Social Networking for Business – What’s the Value?

What may have started as a digital fad for young adults to connect, is now a powerful tool in any business’ online marketing arsenal.¬† Especially in today’s economic climate, social networking is one of the most cost effective resources available … Continue reading

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