Category Archives: search engine optimization
Social Networking for Business : Is Twitter Frenzy Winding Down?
The news on Twitter can be a bit deceiving at first glance. Hubspot recently reported a noticeable decline in Twitter’s growth along with an increase in the amount individual users, Tweeps, use Twitter. This mixed bag of information can leave … Continue reading
Social Networking for Business – What’s the Value?
What may have started as a digital fad for young adults to connect, is now a powerful tool in any business’ online marketing arsenal. Especially in today’s economic climate, social networking is one of the most cost effective resources available … Continue reading
The web design balancing act – impact versus visability
A visually-appealing site that includes engaging graphics and slick effects can make a strong impression on potential customers. By far, the best web design tool for building this is Flash. Before partnering with a Boston web designer to create a … Continue reading
How targeting effects SEO strategy
Creating a solid SEO strategy is not a one-size-fits all venture. Much of your plan, starting with keyword analysis and selection, will be based upon the makeup and location of your target audience. For a small business in Boston, SEO … Continue reading
Effectively Building Link Volume
The volume of relevant, high-quality inbound links – links from one site that point to another – plays a major role in your ranking at the search engines. Accepted and effective SEO processes for building this volume have changed a … Continue reading