Category Archives: search engine optimization

Social Networking for Business : Is Twitter Frenzy Winding Down?

The news on Twitter can be a bit deceiving at first glance.  Hubspot recently reported a noticeable decline in Twitter’s growth along with an increase in the amount individual users, Tweeps, use Twitter.   This mixed bag of information can leave … Continue reading

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Social Networking for Business – What’s the Value?

What may have started as a digital fad for young adults to connect, is now a powerful tool in any business’ online marketing arsenal.  Especially in today’s economic climate, social networking is one of the most cost effective resources available … Continue reading

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The web design balancing act – impact versus visability

A visually-appealing site that includes engaging graphics and slick effects can make a strong impression on potential customers.  By far, the best web design tool for building this is Flash.  Before partnering with a Boston web designer to create a … Continue reading

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How targeting effects SEO strategy

Creating a solid SEO strategy is not a one-size-fits all venture.  Much of your plan, starting with keyword analysis and selection, will be based upon the makeup and location of your target audience.  For a small business in Boston, SEO … Continue reading

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Effectively Building Link Volume

The volume of relevant, high-quality inbound links – links from one site that point to another – plays a major role in your ranking at the search engines.  Accepted and effective SEO processes for building this volume have changed a … Continue reading

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