Category Archives: social media

Quantifying The Impact of Social Media Upon Brand Awareness

More than the number of fans and followers are needed in order to tie social media efforts in to your company’s branding strategy. Continue reading

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Isn’t All Social Media the Same?

An article on branding strategy for Google+ running on Mashable states “You should not assume that your Facebook fans and your Google+ followers are the same people ” – a very interesting, if not commonly understood point that extends to … Continue reading

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The Double-Edged Sword of Social Media

It’s a given that social media can play a critical role in developing any business’¬†visibility, but using it without understanding the inherent risks or observing the boundaries between business and personal can be very dangerous.

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To Tweet or Not To Tweet, That is the Question.

It doesn’t take much effort to find more information than you need or want to hear in any given Twitter stream. ¬†Give some folks a keyboard and pretty much anything can happen. With social networking becoming a social norm, repercussions … Continue reading

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Image Building, Damage Control and Search Engine Optimization

Most business owners think search engine optimization is just a way to improve ranking in search engine results pages (SERPS), but the BP oil spill in the Gulf of Mexico has put a whole new light on working the search … Continue reading

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