Category Archives: social media

Isn’t All Social Media the Same?

An article on branding strategy for Google+ running on Mashable states “You should not assume that your Facebook fans and your Google+ followers are the same people ” – a very interesting, if not commonly understood point that extends to … Continue reading

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The Double-Edged Sword of Social Media

It’s a given that social media can play a critical role in developing any business’ visibility, but using it without understanding the inherent risks or observing the boundaries between business and personal can be very dangerous. Digg Stumble Upon Del.icio.us Buzz

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To Tweet or Not To Tweet, That is the Question.

It doesn’t take much effort to find more information than you need or want to hear in any given Twitter stream.  Give some folks a keyboard and pretty much anything can happen. With social networking becoming a social norm, repercussions … Continue reading

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Image Building, Damage Control and Search Engine Optimization

Most business owners think search engine optimization is just a way to improve ranking in search engine results pages (SERPS), but the BP oil spill in the Gulf of Mexico has put a whole new light on working the search … Continue reading

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Social Networking for Business : Is Twitter Frenzy Winding Down?

The news on Twitter can be a bit deceiving at first glance.  Hubspot recently reported a noticeable decline in Twitter’s growth along with an increase in the amount individual users, Tweeps, use Twitter.   This mixed bag of information can leave … Continue reading

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