Social media is a broad term that basically refers to a variety of community-based websites. There are two main types of social media - social networking and social bookmarking sites.
Social networking sites include Facebook, Twitter and Foursquare. They are places to congregate online, build networks and share information. Social bookmarking sites like Stumbleupon and Digg, on the other hand, are places to share recommendations.
Why Care About Social Media?
If you own a business, you know word of mouth is critical to your success. Social media is how word of mouth is done in the Digital Age and no business can afford to be left out.
Unlike traditional advertising, social media is not venue for blantant commercials or a platform for monologues, though.
So, how do you make it work? A pro-active strategy, a clear message and consistant implementation is the key to successful social media campaigns. Contact us. We'll show you how.
